MailerLite What You'll Really Pay
MailerLite keeps it simple: clean email marketing with a generous free tier, drag-and-drop editor, and straightforward pricing. A budget-friendly alternative to Mailchimp for creators and small businesses.
billed annually
01 All Plans at a Glance
Prices shown for base tier. Costs increase with subscriber count.
| Plan | Monthly | Annual | Savings | What You Get |
|---|---|---|---|---|
| 01 Free Best for beginners and very small lists under 1K subscribers | $0/mo | $0/mo | 1,000 subscribers, 12,000 emails/mo, 1 user | |
| 02 Growing Business Recommended Best for creators ready to grow beyond the free tier | $10.00/mo | $9.00/mo | −10% | 500 subscribers, unlimited emails, 3 users, sell digital products |
| 03 Advanced Best for businesses needing advanced automation and reporting | $20.00/mo | $18.00/mo | −10% | 500 subscribers, unlimited emails, unlimited users, Facebook integration |
| 04 Enterprise Best for large senders needing custom solutions and SLAs | Custom | Custom | 100K+ subscribers, dedicated IP, dedicated success manager |
Free
Growing Business
Advanced
Enterprise
02
Hidden Costs &
Fine Print
What they don't put on the pricing page.
Subscriber-based pricing tiers
Growing Business starts at $10/mo for 500 subs. At 5,000 subs it's $39/mo, at 10,000 it's $73/mo, and at 25,000 it's $159/mo. Costs scale with your list.
Free plan restrictions
The free plan limits you to 12,000 emails/month, no templates, and includes MailerLite branding. You also can't use custom HTML or the website builder.
Remove branding requires paid plan
MailerLite logo is shown on free plan emails and landing pages. Removing it requires at least the Growing Business plan.
Dedicated IP costs extra
A dedicated IP address for better deliverability is only available on Enterprise plans or as an add-on. Most users share IP reputation.
No built-in CRM
Unlike ActiveCampaign or HubSpot, MailerLite doesn't include CRM features. You'll need a separate tool for sales pipeline management.
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