Skip to content
Email Marketing · Pricing Analysis

MailerLite What You'll Really Pay

MailerLite keeps it simple: clean email marketing with a generous free tier, drag-and-drop editor, and straightforward pricing. A budget-friendly alternative to Mailchimp for creators and small businesses.

Most Popular Plan
Growing Business
$ 9.00 /mo
billed annually
500 subscribers, unlimited emails, 3 users, sell digital products
Start Free Trial

01 All Plans at a Glance

Prices shown for base tier. Costs increase with subscriber count.

Plan Monthly Annual Savings What You Get
01
Free Best for beginners and very small lists under 1K subscribers
$0/mo $0/mo 1,000 subscribers, 12,000 emails/mo, 1 user
02
Growing Business Recommended Best for creators ready to grow beyond the free tier
$10.00/mo $9.00/mo −10% 500 subscribers, unlimited emails, 3 users, sell digital products
03
Advanced Best for businesses needing advanced automation and reporting
$20.00/mo $18.00/mo −10% 500 subscribers, unlimited emails, unlimited users, Facebook integration
04
Enterprise Best for large senders needing custom solutions and SLAs
Custom Custom 100K+ subscribers, dedicated IP, dedicated success manager
01

Free

Monthly $0/mo
Annual $0/mo
1,000 subscribers, 12,000 emails/mo, 1 user
Best for beginners and very small lists under 1K subscribers
Recommended
02

Growing Business

Monthly $10.00/mo
Annual $9.00/mo Save 10%
500 subscribers, unlimited emails, 3 users, sell digital products
Best for creators ready to grow beyond the free tier
03

Advanced

Monthly $20.00/mo
Annual $18.00/mo Save 10%
500 subscribers, unlimited emails, unlimited users, Facebook integration
Best for businesses needing advanced automation and reporting
04

Enterprise

Monthly Custom
Annual Custom
100K+ subscribers, dedicated IP, dedicated success manager
Best for large senders needing custom solutions and SLAs

02 Hidden Costs &
Fine Print

What they don't put on the pricing page.

!

Subscriber-based pricing tiers

Growing Business starts at $10/mo for 500 subs. At 5,000 subs it's $39/mo, at 10,000 it's $73/mo, and at 25,000 it's $159/mo. Costs scale with your list.

!

Free plan restrictions

The free plan limits you to 12,000 emails/month, no templates, and includes MailerLite branding. You also can't use custom HTML or the website builder.

!

Remove branding requires paid plan

MailerLite logo is shown on free plan emails and landing pages. Removing it requires at least the Growing Business plan.

!

Dedicated IP costs extra

A dedicated IP address for better deliverability is only available on Enterprise plans or as an add-on. Most users share IP reputation.

!

No built-in CRM

Unlike ActiveCampaign or HubSpot, MailerLite doesn't include CRM features. You'll need a separate tool for sales pipeline management.

Ready to try MailerLite?

Start your free trial. No credit card required.

* Some links may earn us a commission. This doesn't affect our rankings.

Try Free → Try MailerLite Free →