Beehiiv What You'll Really Pay
The growth-first newsletter platform powering Morning Brew alumni and fast-scaling creators. Generous free tier, built-in monetization, and a recommendation network that actually works.
billed annually
PW PriceWorld Score
Data-driven rating based on 7 dimensions
Score Breakdown
View raw data
| Dimension | Score | Key Data |
|---|---|---|
| Entry Cost | 2 | Monthly price:$49 Plan:Scale Billing cycle:monthly |
| Price Stability | 2 | Price change (24mo):227% Price changes:2025-03: Grow plan restructured, effective ~15% increase for 1K tier; 2025-H2: Grow plan discontinued; Scale plan ($49/mo) becomes lowest paid tier with automation, up from $15/mo on old Grow plan |
| Hidden Cost Exposure | 4 | Charges for unsubscribed:❌ No auto upgrade on limit:❌ No overage cost per 1k contacts USD:— |
| Sends per Dollar | 5 | monthly send limit:— Monthly price:$49 sends per dollar:— |
| Scaling Cost | 2 | cost at 10k USD:$99 Plan:Scale |
| Automation Depth | 3 | automation features count:4 Features present:welcome sequence, tag triggers, conditional branching, multi step workflows Features absent:purchase triggers, date triggers, behavioral triggers, ab testing in flows |
| Data Portability | 4 | portability score count:4 Features present:one click csv export, export includes tags, no export lock in, api bulk export Features absent:export includes engagement history |
Last verified: 2026-02-28 · Full methodology
01 All Plans at a Glance
Prices shown for base tier. Costs increase with subscriber count.
| Plan | Monthly | Annual | Savings | What You Get |
|---|---|---|---|---|
| 01 Launch Best for new newsletters testing product-market fit | $0/mo | $0/mo | Up to 2,500 subscribers, unlimited emails, 1 user | |
| 02 Scale Recommended Exclusive Best for growing newsletters ready for automation & monetization | $49.00/mo | $43.00 $34.40/mo | −12% | Up to 100,000 subscribers, unlimited emails, 3 users |
| 03 Max Exclusive Best for established newsletters with teams and multiple publications | $109.00/mo | $96.00 $76.80/mo | −12% | Up to 100,000 subscribers, unlimited emails, unlimited users |
| 04 Enterprise Best for large media companies needing custom solutions | Custom | Custom | 100,000+ subscribers, custom limits, dedicated support |
Launch
Scale
Max
Enterprise
02
Hidden Costs &
Fine Print
What they don't put on the pricing page.
Free plan branding
Launch (free) plan includes 'Powered by Beehiiv' branding on all emails and your website. Removing it requires the Max plan at $96/mo.
Ad Network & Boosts restrictions
The monetization features (Ad Network, Boosts Network) are only available on Scale and above—not on the free Launch plan. Also not available in all regions.
AI credits are limited
Beehiiv AI has daily usage caps: 10 credits/day on Launch, 25 on Scale, 50 on Max. Heavy AI users may hit limits frequently.
Send API requires Enterprise
Need programmatic email sending via API? The Send API is Enterprise-only—expect custom pricing starting well above $96/mo.
Publication limits
Launch and Scale plans cap at 3 publications. If you run multiple newsletters under one brand, Max ($96/mo) gives you up to 10.
Annual billing discount is minimal
Unlike competitors offering 15-20% annual discounts, Beehiiv's annual billing saves roughly 1 month—about 8% off monthly rates.
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